Prevention - Building on that brand

OnlineReputation Management extends to these factors concerning you – your name, company, Brand, products, high profile employees and usernames or handles.

If any of these factors get affected by bad reputation, it would affect others, just like a spreading disease. Protecting your brand carries more impact than protecting your company, your name, high profile employees and your products.

Come across something negative? Get in touch with the creator of the content

Once you come across anything negative on the first page or on the horizon, get in touch with the blogger, the creator or even the reviewer of the negative content. See what you can do to change their negative content to positive. Leave a comment telling your own side of the story and efforts you have taken to satisfy the customer, if it is a no go area. Whenever you are in this situation, always be self-effacing. Sounding defensive or arrogant will just underscore the negative content you are trying to counteract.